Which means that they can have a higher conversion rate. However, low-volume long-tail keywords are super targeted. Plus, as we just pointed out, these types of broad keywords don’t even convert super well. Why? Many high-volume keywords have a high cost per click. If you use Google Ads, long-tail keywords can also help you get more bang for your advertising buck.
They may be months away from looking for software to help with their SEO strategy. This searcher is likely doing some preliminary research about SEO in general. On the other hand, a keyword like “SEO” is super broad: Even if they’re still shopping around for the best software. Someone searching for that term is pretty close to making a buying decision. Since long-tail keywords tend to be very specific, the person using that keyword in Google is probably close to making a purchase.įor example, take the keyword “SEO software:” The same thing plays out if you look at the Keyword Difficulty widget for each keyword in Semrush.īut “vegan sushi recipes” has a KD of only 54%: Targeted Traffic That’s 98.88% fewer sites you’ll be competing with to rank on the first page of Google. Which means it can take years to rank for that keyword with SEO (if you’re able to rank at all.)įor example, the keyword “sushi” has 2.23 billion results:īut the long-tail keyword “vegan sushi recipes” generates only 25 million search results: Popular head terms are typically very competitive. Why Are Long-Tail Keywords Important? Easier to Rank See how these keywords are long and highly specific? Those are telltale signs of long-tail keywords.
content marketing strategies for software.Here are some examples of targeted keywords that are long-tail keywords: See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail terms tend to have. Here are examples of very broad “head terms” that aren’t long-tail keywords: Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. In fact, the term “long tail” refers to the “tail” at the end of a curve.Īs you can see in the chart above, each individual long-tail keyword has a relatively low search volume (especially when compared to head terms.)īut in aggregate, they actually make up the vast majority of all searches performed on Google. The phrase “long tail” was originally used to describe the phenomenon that niche products on sites like Amazon tended to account for more total sales than the top bestsellers.Īs it turns out, the same thing occurs with keywords that people type into search engines. Longtail queries give you much accurate traffic than short-tail KW.Long-tail keywords are highly specific search queries that tend to have relatively low search volumes.Īlthough users search for them less often, long-tail keywords make up a large percentage of overall searches when added together. Well, more than 60% of the queries are longtail. So, it would be best if you chose the right keywords for your niche. Keyword research is the top 3 crucial SEO rank factor.
Key-word are matter a lot to success in your online business. Keywords are the backbone of your blog/niche. If you are looking for profitable KWs for your niche, then you are in the right place.